Balmain toys with NFTs in new Barbie-inspired fashion collection

Luxurious French style house Balmain has collaborated with Barbie on a emblem-new type assortment.

Led by means of inventive director Olivier Rousteing, designers have partnered with the crew at toy corporate Mattel to release a in a position-to-put on model and accessories line.

Comprised of over 50 items, the variety comprises quite a lot of pieces in “Barbie pink”, to boot as a nostalgic nineties-era Barbie emblem, and references to key Balmain hallmarks, like its marinière and Labyrinth patterns.

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“As our marketing campaign images make very clear, Barbie and Balmain are embarking upon a fairly multicultural, inclusive and all the time joy-filled adventure,” shared Rousteing.

“For this collaboration, we are development upon the brand new French Form Of Balmain’s most up-to-date collections, once again appearing that Balmain is inspired by the in point of fact various and exciting beauty discovered on latest Parisian boulevards and avenues.”

The designs featured are nearly 100 per cent unisex, a rejection of “arbitrary gender limitations,” he says.

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Toying round with NFT’s

The challenge additionally marks the first time Barbie has entered the virtual art world.

Designers from both brands are set to drop 3 one-of-a-sort non-fungible tokens (NFTs) of distinctive Barbie and Ken avatars, each and every of that’s accompanied by a bespoke set of Barbie-sized Balmain pieces, making a distinctive digital and physical artwork collection.

“In Combination, Barbie and Balmain are creating a new chapter within the legacy of the toy and fashion industries,” says Richard Dickson, president and leader operating officer of Mattel.

“As a manner house dedicated to innovation in sudden and joyous tactics, Balmain, beneath Olivier Rousteing’s inventive route, is the very best partner to translate the iconography that is unique to Barbie into a modern generation of digital art and bodily type.”

Balmain’s Barbie collection is released January THIRTEEN.

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